the non-expiration date

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Where do I find it?

Usually on the back of the product, near the UPC or Scan bar in the area of the manufacturer information. 

What is this?

The Period After Opening (PAO) symbol is commonly found on cosmetics . Cosmetics are all beauty care products. This includes Shampoo, conditioners and treatments, styling products, haircolor, Skincare and makeup. It indicates how long the product is safe for use after opening. “12M” in this example means that the product will be good for 12 months after opening. 

Why is this important ?

Because it is not a requirement that companies list expiration dates,  only you can properly know if a product MIGHT be expired. Also, Because you will be buying products from us, and we purchase directly from these companies or their authorized distributors, we track how long a product has been on our shelf which helps us, keep you safe. 


Because the FDA does not require an expiration date and manufacturers don't voluntarily label their products, its impossible to guarantee 100%, but we can be pretty darn sure! 


If we have a product in question, we can call the company directly and inquire using the products batch number. 

Makeup and Skincare

The shelf life for eye-area cosmetics is more limited than for other products. Because of repeated microbial exposure during use by the consumer and the risk of eye infections, some industry experts recommend replacing mascara 3 months after purchase. If mascara becomes dry, discard it. Do not add water or, even worse, saliva to moisten it, because that will introduce bacteria into the product. If you have an eye infection, consult a physician immediately, stop using all eye-area cosmetics, and discard those you were using when the infection occurred.

Sharing makeup increases the risk of contamination. "Testers" commonly found at department store cosmetic counters are even more likely to become contaminated than the same products in an individual's home. If you feel you must test a cosmetic before purchasing it, apply it with a new, unused applicator, such as a fresh cotton swab.


All " ALL NATURAL" Products

Among other cosmetics that are likely to have an unusually short shelf life are certain "all natural" products that may contain plant-derived substances conducive to microbial growth. It also is important for consumers and manufacturers to consider the increased risk of contamination in products that contain non-traditional preservatives, or no preservatives at all.


All Products including Haircare

Consumers should be aware that expiration dates are simply "rules of thumb," and that a product's safety may expire long before the expiration date if the product has not been properly stored. Cosmetics that have been improperly stored - for example, exposed to high temperatures or sunlight, or opened and examined by consumers prior to final sale - may deteriorate substantially before the expiration date. On the other hand, products stored under ideal conditions may be acceptable long after the expiration date has been reached.


Source: FDA Website Click here... and HERE...